Emma
Pietrafesa

Visiting researcher at research institutions and universities, communicator. She has worked in the field of research and communications for over 10 years, with a focus on: ICT and social media and impact on lifestyles, gender, health and safety at work issues, cyber harassment and cyber safety. She is in charge of editorial coordination of the academic magazine RES PUBLICA. To her credit (in Italian, French and English) she has over 40 publications including articles, essays, monographs and editorial coordination of scientific and academic publications. Lecturer and speaker at industry conferences and seminars. She writes in the ICT and digital sector for online publications: Tech Economy, Girl Geek Life.

   
MARKET | 14 Feb

New business models for Data Driven companies

How will Big Data and Data-Driven change the business models of enterprises? What is the situation today?
According to Gartner, 90% of companies by 2019 will have hired a Chief Digital Officer to gain a competitive advantage in the marketplace. Furthermore, in Italy, according to Microsoft-Ipsos Mori research, 66% of Italian SMEs already have skills and instruments to manage business information and 50% plan to continue investing in data analytics. In fact, companies are beginning to understand the enormous potential that an adequate analysis of Big Data could provide in terms of competitive advantage and be a useful instrument[…]