How will Big Data and Data-Driven change the business models of enterprises? What is the situation today?
According to Gartner, 90% of companies by 2019 will have hired a Chief Digital Officer to gain a competitive advantage in the marketplace. Furthermore, in Italy, according to Microsoft-Ipsos Mori research, 66% of Italian SMEs already have skills and instruments to manage business information and 50% plan to continue investing in data analytics. In fact, companies are beginning to understand the enormous potential that an adequate analysis of Big Data could provide in terms of competitive advantage and be a useful instrument[…]