Emma
Pietrafesa

Visiting researcher at research institutions and universities, communicator. She has worked in the field of research and communications for over 10 years, with a focus on: ICT and social media and impact on lifestyles, gender, health and safety at work issues, cyber harassment and cyber safety. She is in charge of editorial coordination of the academic magazine RES PUBLICA. To her credit (in Italian, French and English) she has over 40 publications including articles, essays, monographs and editorial coordination of scientific and academic publications. Lecturer and speaker at industry conferences and seminars. She writes in the ICT and digital sector for online publications: Tech Economy, Girl Geek Life.

   

Innovation in the automotive industry. Interview with Luigi Falasco of Renault Italia

Data, business intelligence and analytics tools at the service of the Automotive industry
"For a brand to be successful today, it must be able to clearly communicate its strengths to the customer, offering the best services at the right time, in the right place, to the right person, through the right channel. Even cars are no longer chosen based solely on the price/performance ratio. It is necessary to progress from a CRM-oriented approach to one oriented towards Customer Experience." The interview with Luigi Falasco, Director of Information Systems at Renault Italia SpA, begins with these[…]