MARKET | 7 Feb

Interactions with customers? Data are needed!

An Oracle research study highlights the role of data in customers’ purchasing experience
According to an Oracle research study, over the next four years more than three-quarters of companies will be offering customers user experiences purely through virtual reality and chatbots. By 2020, virtual reality will dominate relations with companies: in fact, 78% of the latter plans to offer their customers virtual reality experiences, while 80% will certainly be using chatbots. Despite this widespread urgency in adopting new technologies, many companies still face difficulties and obstacles in using the valuable data they possess to the best and are unable[…]