How has the datum changed us and how to react to changes?
All the talk is about data, in all its meanings. Taking a quick leaf through the dictionary (the paper one) we find: in IT, the single element of information that is codifiable or encoded; each of the elements available to make a judgment or solve a problem. But the most interesting information comes from the origin of the word. Datum comes from the Latin datum or “gift, thing given” and this is the meaning I prefer in marketing. The gift of the datum In recent[…]