Born in 1969, passionate – first of all – of gadgets and then of CRM, in the broad meaning that includes the customer management process and that of potential growth. Career of varied studies: Degree in Law, Masters in Human Resource Management and then Enabling for Financial Promotion. After various activities in 1996 he joined the SPIN group as sales. In 2008 – after his career in the sales area – he moved to the Marketing department of the group (which includes Bludis, Comedata, Aperiam and Esprime) dealing with Marketing, Digital Marketing and CRM projects, and gadget research.

MARKET | Feb 8, 2018

The Datum is mobile, like a feather in the wind

How has the datum changed us and how to react to changes?
All the talk is about data, in all its meanings. Taking a quick leaf through the dictionary (the paper one) we find: in IT, the single element of information that is codifiable or encoded; each of the elements available to make a judgment or solve a problem. But the most interesting information comes from the origin of the word. Datum comes from the Latin datum or “gift, thing given” and this is the meaning I prefer in marketing. The gift of the datum In recent[…]