A San Jose State University study highlights the role of data analysis in detecting false users reviews of companies and products.
The amount of data available on customer behaviour and purchase choices is highly valuable for all companies, but one of the most interested sectors, according to a recent study, is that involving food, which sees this as an enabling factor capable of subverting the schemas in the critical areas of food security, product development and supply chain management. An organic reading of data across marketing, sales, and service becomes crucial in order to process and design the customer data profile based on complete[…]