Emma
Pietrafesa

Visiting researcher at research institutions and universities, communicator. She has worked in the field of research and communications for over 10 years, with a focus on: ICT and social media and impact on lifestyles, gender, health and safety at work issues, cyber harassment and cyber safety. She is in charge of editorial coordination of the academic magazine RES PUBLICA. To her credit (in Italian, French and English) she has over 40 publications including articles, essays, monographs and editorial coordination of scientific and academic publications. Lecturer and speaker at industry conferences and seminars. She writes in the ICT and digital sector for online publications: Tech Economy, Girl Geek Life.

   
MARKET | Jun 6, 2017

Data analysis counters false reviews

A San Jose State University study highlights the role of data analysis in detecting false users reviews of companies and products.
The amount of data available on customer behaviour and purchase choices is highly valuable for all companies, but one of the most  interested sectors, according to a recent study, is that involving food, which sees this as an  enabling factor capable of subverting the schemas in the critical areas of food security, product development and supply chain management. An organic reading of  data across marketing, sales, and service becomes crucial in order to process and design the customer data profile based on complete[…]