What is the role of data within marketing and how can it be enhanced?
There is no doubt that there is a distinct advantage in handling marketing in 2017: being able to access huge quantities of data. Data that helps you understand what users have done, how they moved around within your website, how much and how often they bought or recommended the product being sold. You can find out who they are, what they like to do in their free time or see their photos. You can find out how old they are, where they[…]