He is an IT expert, because his passion is to use digital for overcoming problems. He is a counselor, because solutions are first human and organizational, and only then technological. He works with data to ensure more effective, rapid and adaptable decisions and processes for SMEs and large companies. Intelligent, automated and real-time analysis of sales, market and social data to be able to compete at the speed demanded by the market. He deals with data science, data governance, big data, botification, machine learning, Artificial Intelligence, User Experience, LEGO™ SERIOUS PLAY™.