Inclusion, Sharing, Interaction, Research, Immersive Experience… these were the most common words pronounced by the 8 teams of young men and women who participated in #TIMBoxHackathon, the 30-hour marathon organized by TIM and Engineering for the design of services available with TIM Box and based on Mixed Reality.
Invited onto the stage of the prestigious Palazzo del Popolo in Orvieto, the young and some not so young students presented their ideas in an eight-minute pitch, highlighting the needs and new requirements of users, technical solutions to satisfy them, economic sustainability of the “invention” and, above all, innovative character in terms of Mixed Reality.
“Through experiences like this of the hackathon – commented Gianluca Polegri, director of Mobile Solutions at Engineering – we have the opportunity to understand what young people think for integrating their new way of thinking into our strategies and our services”.
There were many new ideas to be integrated, ranging from new ways of purchasing objects to different opportunities for being informed and trained, as well as for having fun. The Fucsia team, composed of software engineers Emanuele Belia and Diego Tognelli and graphic designer Alessandra Denti, won first prize, which takes the form of the opportunity to enjoy a 6-month professional experience with Engineering. Through augmented reality, “TIMReality” – the name of their idea – will enable access to additional information on content such as actors, musicians and video games through “TIM Box”, as well as interaction from smartphones through simple hand movement (“gesture”).
“Mixed Reality – stressed Massimo Canducci, Chief Innovation Officer at Engineering, who conducted presentation of the projects – is a new way of accessing the real world by inserting information states coming from virtual reality and interacting in a new and active way”. Mixed Reality – which is probably still little used but can now be offered to users thanks to available computing powers and to hardware tools that have become accessible to everyone – is a technology that can be used in different sectors.
“What keeps users back from buying online today is often the impossibility of touching objects firsthand”. This was how one of the young women on the Blue team – runners-up and composed of Maria Rumori, Rosa Santelia and Alexandru Aprodu – presented the “TIMShop” project which, by using a headset and gloves, allows users to immerse themselves in the experience of online shopping by perceiving the substance of things to put in the virtual cart through touch.
“TIMLearning” and the possibility of being educated at home, overcoming the access barriers to universities that people with difficulties may have, won third prize. Not just distance learning but, thanks to Mixed Reality, the possibility of living the sharing of the learning experience in full with teachers and coursemates. Also in this case the team was composed of both young men and women: Alessio Magi, Gabriele Papalino, Leonardo Picchiami and Elena Sassara – a demonstration that the value of gender difference is expressed to the maximum in design groups.
“In order to be able to lead other companies in the digital transformation process – said Claudio Biestro, HR Director at Engineering – it is necessary to open up to different opportunities for meetings that come from schools, universities and from moments like this organized in Orvieto, in order to draw on young talents able to bring forward new projects and a great desire to take on a challenge”.